🌸   Our Story

Empowering Women,
One Meal at a Time

Naari is more than a food platform β€” it's a movement. We connect home cooks with hungry hearts, turning kitchen passion into sustainable livelihoods for women across India.

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Women Chefs
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Happy Customers
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% Satisfaction
Founder of Naari
Shalini Thackeray
Founder & CEO, Naari

A Kitchen Dream That
Changed Everything

It started with a simple observation: India's most gifted cooks β€” the women who feed entire families with love, tradition, and artistry β€” had no platform to share their craft with the world. Shalini Thackeray set out to change that in 2022.

"Every daal has a story. Every roti has a memory. I wanted to give those stories a stage β€” and those women a livelihood."

What began as a small WhatsApp group connecting 12 home cooks in Mumbai has blossomed into a nationwide platform serving over 12,000 happy customers. Naari now operates across 18 cities, celebrating the richness of regional Indian cuisine made fresh daily by 200+ talented women entrepreneurs.

Our mission is rooted in three pillars: dignity of labour, financial independence, and culinary heritage. Every order placed on Naari directly supports a woman's dream β€” a dream that deserves to be tasted.

Reach us on:

Our Core Values

The principles that guide every decision we make, every feature we build, and every chef we onboard.

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Women First

Every policy, every product decision, every partnership is evaluated through the lens of how it empowers our women chefs. Their success is our success.

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Authenticity Always

We celebrate recipes passed down through generations β€” no shortcuts, no artificial enhancements. Just real food made with love and mastery.

🀝

Community & Trust

Naari is built on relationships β€” between chefs and customers, between tradition and innovation, between local kitchens and dining tables across India.

♻️

Sustainable Impact

We partner with eco-friendly packaging suppliers and encourage our chefs to source locally, reducing carbon footprints while supporting regional farmers.

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Technology for Good

Our platform is designed to be effortless β€” powerful enough to run a business, simple enough that anyone can use it. Technology should serve people, not the other way around.

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Excellence in Taste

We maintain a rigorous quality assurance process. Every chef on Naari is vetted, every kitchen is inspected, and every dish is rated by our community.

We exist to make every woman's
kitchen a thriving business

Naari's mission is to democratize the food economy β€” breaking barriers of location, capital, and visibility so that every talented home chef in India can reach customers who appreciate and pay for their craft. We believe homemade food is not just sustenance; it is culture, identity, and love made edible.

🌸   Discover Our Chefs

How We Got Here

From a WhatsApp group to a nationwide platform β€” milestones that shaped Naari.

2025 Β· Present

200+ Chefs, 18 Cities 🌸

Naari continues to grow with a passionate community of over 200 women chefs, 12,000+ customers and a 4.9β˜… satisfaction rating. The journey is just beginning.

2024 Β· January

10,000 Happy Customers πŸŽ‰

We celebrate our 10,000th customer milestone. The Naari Chef Academy launches to provide business skills training to aspiring home cooks.

2023 Β· March

Expansion to 8 Cities πŸ—ΊοΈ

Naari reaches Bengaluru, Hyderabad, Chennai, Delhi, Jaipur, Ahmedabad, and Kolkata. Chef count crosses 100 and monthly orders hit 3,000.

2022 Β· August

The Platform is Born πŸš€

Naari officially launches its web platform with 40 registered chefs across Mumbai and Pune. Pre-seed funding secured from a women-led VC firm.

2022 Β· January

The Spark πŸ’‘

Shalini Thackeray starts a WhatsApp group connecting 12 home cooks in Mumbai with local foodies. The first 50 orders are placed and delivered in the first week.